pay per click advertising
All the major search engines (such as Google, Yahoo! and MSN) offer pay per click (PPC) advertising programs. Pay per click advertising is essentially the process of placing an ad on the Internet, targeting a particular keyword, and paying a set amount each time a person clicks on the ad.
This can be an extremely effective form of advertising as you are only paying when the ad "works" (when someone clicks on your ad and is taken to the page you want them to view).
Imagine you could place and ad in the Yellow Pages, but instead of paying few thousand dollars upfront for your small ad, you only pay when the phone rings (and, you decide how much you want to pay for each phone call)!
Wouldn't that be great? Even better, if you get too busy (or you are going on holidays or get sick or just feel like slowing down for a while), you can just pause your ad for as long as you want!
When you are ready to increase your sales, you just switch your campaign back on (it takes about 60 seconds to do and has immediate effect)!
Google AdWords is the name of Google's pay per click advertising program. It is the first, the biggest and the most popular of all the PPC programs. Of course, it is also the most competitive and so sometimes it can be worth looking at alternative programs such as Yahoo.
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Our PPC management services are $10.00 per day. This rate enables you to be flexible on the time span of your PPC advertising. If you want a 10, 20 or 30 days of Pay Per Click maintenance and reflects the days you pause or switch the program off.
For set periods longer than 1 month we have a monthly price of $200.00.
Our costs doesn't include the amount you would like to invest for advertising. The amount varies from minimum of $100.00 to thousands of dollars. There is a basic formula to forecast your advertising investment - example:
- Campaign length - 30 days
- Average target per day - 15 potential customers
- Average price per keyword $0.50(varies on a daily basis)
Total investment - $225.00 for 30 days
There are a few key terms that are important to understand about PPC advertising:
- "Cost per click" (CPC) is the term used to describe the amount paid (or the maximum you are willing to be paid) for each click on a Pay Per Click ad. It could cost you 0.08 cents per click, or $1.00 per click, depending on the level of competition for each keyword.
- "Click through rate" (CTR) is the % of people that have clicked on a Pay Per Click advertising out of the total number who have viewed the ad. So, if 1000 people have viewing an ad, 35 people have "clicked" on the ad, then the CTR for that ad is 3.5%.
In addition to securing a constant stream of targeted visitors to your website's money pages (those that are selling your most profitable products or services) our PPC campaign objectives are to:
- Maximize your CTR (the rate of clicks that your ad is receiving)
- Minimize your CPC (the cost you have to pay per click).
This two-pronged approach will deliver you the best ROI (Return On your advertising Investment), and ensure that your site is getting the level of traffic you need to make your business successful.